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In this chapter you will meet ten new people. The first six will be presented with hints on how to remember them when you see them again, but after you are introduced to Mr. Rippey, Number Six, we shall leave you. There will be no clues suggested for the last four photographs, for by the time you reach them you will be able to figure out your own.
Some of these people will be presented by their full names, to give you practice in remembering first names as well as last names. The principles are just the same: you simply need a little more concentration. Try to get the first name as part of the whole picture, for knowing a man's first name or initials will often help you recall his last name—and vice versa.
Here, as in all the photographs in the book, the names are the actual names of the people presented. Some of them may seem more simple to remember than others. That is because they have been picked to represent a fair cross section of the sort of names and faces you encounter every day. Pictures are more difficult to remember than people in flesh and blood, for you do not have a chance to notice voice, coloring, or varieties of expression. Picture practice is particularly valuable for this reason. If you can remember a group of people by applying our principles to their pictures alone, you will find it twice as easy to remember the men and women you meet in person from now on.

MR. VOEHRINGER
Here's a difficult name to remember, probably the most difficult one in the hook. See if you can get it the first time. It is spelled V-o-e-h-r-i-n-g-e-r, and it is pronounced Ko-ring-er, with the accent on the first syllable. The name rhymes with adoring her. Say to yourself, "Mr. Voehringer is adoring her. He is never boring her." Now, before you go any further, look up at Mr. Voehringer's face. Notice his glasses. Are his eyes
light or dark? How does he comb his hair? Notice his mustache and the cleft in his chin. Fasten Mr. Voehringer's face in your mind. Next, study each letter of the name until you can close your eyes and see how it looks. It rhymes with adoring her, but it doesn't begin with an a. And it rhymes with boring her, but it doesn't begin with a b. No, the name begins with a V. It is Voehringer. V-o-e-h-r-i-n-g-e-r.
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